Traffic per channel, labelled with the share we could enrich. Channels sitting below 100% are where vocabulary or alias work pays off.
This list is the work queue: each reason points at a gap worth closing.
What buyers can actually target, by how often it was emitted.
Ad Manager allows 30,000 reportable key-values per network. The
vocabulary keys stay bounded; id grows with content, which is why it belongs
free-form and out of reporting.
| Key | Distinct values | Share of 30,000 | Registration |
|---|---|---|---|
| channel | 50 | 0.17% | predefined, reportable |
| genre | 12 | 0.04% | predefined, reportable |
| cat | 2 | 0.01% | predefined, reportable |
| id | 106 | 0.35% | free-form, exclude from reporting |
Time from receiving the tag to issuing the redirect, in microseconds (µs) — 1,000 µs = 1 ms. This includes the enrichment lookup when one is made, so it is what the request actually costs, not just the pipeline. For scale, the ad server call that follows typically takes 100–300 milliseconds.
| Adapter | Requests | Avg | p50 | p95 | Max | p50 in ms |
|---|---|---|---|---|---|---|
| api | 175 | 2171 µs | 149 µs | 3795 µs | 200656 µs | 0.15 ms |
| freewheel | 63 | 32277 µs | 156 µs | 201198 µs | 201321 µs | 0.16 ms |
| gam | 2993 | 1215 µs | 161 µs | 3040 µs | 202235 µs | 0.16 ms |
| magnite | 66 | 9417 µs | 141 µs | 6142 µs | 201363 µs | 0.14 ms |
The last 25 requests, newest first — for debugging an integration.
src says which entrance each one came through: tag is real ad traffic
through the proxy, preview is someone trying a tag on the bench, api
is /v1/enrich. Bench previews never store the tag, whatever the capture setting
below says.
Tag capture is on: the tags below are stored with identifiers, consent
strings and IP addresses redacted.
| Time | Src | Adapter | Outcome | Channel | Genre | Content id | Latency | Dropped |
|---|---|---|---|---|---|---|---|---|
| 13:30:17.216 | tag | gam | enriched | welt | — | SC4SRixmqDs4Dy1j-0 | 202235 µs | — |
| 13:30:17.119 | preview | gam | enriched | prosieben | — | SC22tIW1VYwM3znC-0 | 3521 µs | — |
| 13:29:56.771 | preview | gam | enriched | prosieben | — | SC22tIW1VYwM3znC-0 | 185 µs | — |
| 13:29:56.581 | preview | gam | enriched | prosieben | — | SC22tIW1VYwM3znC-0 | 199 µs | — |
| 13:29:49.622 | preview | gam | enriched | prosieben | — | SC22tIW1VYwM3znC-0 | 4172 µs | — |
| 10:02:19.696 | preview | gam | enriched | rtl | — | SC5NakLDM8utG9gb-0 | 2574 µs | — |
| 10:02:19.601 | preview | gam | enriched | das-erste | — | SC3ISoZi4AMT6dCK-0 | 3166 µs | — |
| 10:02:19.494 | preview | gam | enriched | prosieben | — | SC22tIW1VYwM3znC-0 | 11835 µs | — |
| 18:22:03.573 | api | api | enriched | sport1 | — | SC3siI7HDdI3Tdij-0 | 200656 µs | — |
| 18:22:02.978 | api | api | enriched | pluto-tv | — | SC5MttwERuspHfrj-0 | 1003 µs | — |
| 18:22:02.395 | api | api | enriched | — | thriller | SC0PTATHU0iWENuZ-0 | 1569 µs | — |
| 18:22:01.804 | api | api | enriched | welt | — | SC4SRixmqDs4Dy1j-0 | 3230 µs | — |
| 16:22:39.747 | preview | gam | enriched | sport1 | sports | SC3siI7HDdI3Tdij-0 | 200804 µs | title, kategorie, x |
| 16:22:38.949 | preview | gam | enriched | rtl | — | SC5NakLDM8utG9gb-0 | 2502 µs | — |
| 16:22:38.075 | preview | gam | enriched | welt | — | SC4SRixmqDs4Dy1j-0 | 3215 µs | — |
| 16:16:51.833 | api | api | enriched | welt | news | SC4SRixmqDs4Dy1j-0 | 986 µs | — |
| 16:16:51.744 | api | api | enriched | welt | news | SC4SRixmqDs4Dy1j-0 | 162 µs | — |
| 16:16:51.658 | tag | gam | enriched | welt | news | SC4SRixmqDs4Dy1j-0 | 219 µs | — |
| 16:16:50.354 | preview | gam | enriched | welt | — | SC4SRixmqDs4Dy1j-0 | 3416 µs | — |
| 16:16:48.806 | preview | freewheel | enriched | prosieben | movies | SC2sycDcSJ7PxZb9-0 | 200734 µs | — |
| 16:16:47.492 | preview | magnite | enriched | welt | news | SC4SRixmqDs4Dy1j-0 | 173 µs | — |
| 16:16:46.193 | preview | gam | enriched | — | — | SC2Uj9GDP1ossZ8N-0 | 1058 µs | — |
| 16:16:44.891 | preview | gam | enriched | welt | news | SC4SRixmqDs4Dy1j-0 | 1315 µs | — |
| 16:16:43.604 | preview | gam | passed through · no_signals | — | — | — | 77 µs | — |
| 16:16:42.305 | preview | gam | enriched | welt | news | SC4SRixmqDs4Dy1j-0 | 3583 µs | — |